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Workshop [clear filter]
Tuesday, October 9
 

8:00am PDT

Workshop A: Return to The Office Prepared to Increase Readership, Engagement and ROI Across Your Organization - led by Trident Communications LLC
Internal communications and HR teams struggle with low readership. Multiple studies conducted by global firms have confirmed the direct relationship between poor communications and poor corporate performance. More than 50 percent of all internal communication isn’t read. Why is this happening and what can you do to increase readership, demonstrate the value of a strong internal communications program and support better corporate performance?

In this workshop, you'll identify the causes of low readership and provide solutions that will increase readership by 35 percent, including how to:
 
  • Identify the main causes of low internal communications readership
  • Understand and analyze employee behavior and preferences on current readership trends
  • Gain support of senior management for new and innovative approaches
  • Increase internal communications impact, readership, and effectiveness today

Rob Drasin, President
Trident Communications LLC 

Speakers
avatar for Rob Drasin

Rob Drasin

President, Trident Communications, LLC
Rob Drasin is President of an internal communications agency, Trident Communications, LLC. Rob brings broad internal, corporate and B2B experience to the panel. Innovation has been the hallmark of Rob’s career and he has co-founded several online and traditional communications companies. Rob... Read More →



Tuesday October 9, 2018 8:00am - 10:00am PDT
The Marker San Francisco 501 Geary St, San Francisco, CA 94102, USA

10:15am PDT

Workshop B: The Art & Science of Driving Action: Behavioral Economics to Enhance the Effectiveness of Your Internal Communications - led by Benz Communications
Are your Human Resources and Internal Communications driving the level of engagement you’re seeking as an organization? If the answer is “no,” then maybe it’s time to apply some simple techniques from behavioral economics to enhance the effectiveness of your communications.
 
Drawing on research from leading behavioral scientists, you’ll discover how to overcome the barriers to engagement by applying several behavioral principles to your communications. Leave this workshop with a blueprint for incorporating these principles into your overall strategy, so employees will be compelled to take actions that are in their best interest.
 
This hands-on workshop will guide you through key steps behind behavioral economics, including ways to:
 
  • Review key behavioral-economics principles on what motivates people to take actions
  • Provide actionable insights for driving employee engagement
  • Identify simple ways these principles can be applied to your internal communications
  • Examine real-world stories on how these principles are being applied
  • Gain the skills to convert concepts into practical solutions for your company
 
Lindsay Kohler, Senior Consultant
Benz Communications

Speakers
avatar for Lindsay Kohler

Lindsay Kohler

Senior Consultant, Benz Communications
Lindsay has been in benefits communications for more than a decade and is currently pursuing a MSc in Behavioral Science from the London School of Economics. Since joining Benz Communications in early 2013, she has supported employee engagement efforts for some of Silicon Valley's... Read More →



Tuesday October 9, 2018 10:15am - 12:15pm PDT
The Marker San Francisco 501 Geary St, San Francisco, CA 94102, USA

1:45pm PDT

Workshop C: Transform Your Employee Experience by Learning How to Create an Employee Experience Map - led by Future Work Design
Companies are using design thinking principles to create more dynamic and easier to use products. However, the techniques of design thinking can also be applied to creating an amazing employee experience. Companies such as Pixar, Apple, Airbnb and others are using these principles to transform the way they engage with employees and help create a workplace that meets the needs of a diverse workforce.
 
This hands-on-workshop will teach you the principles of design thinking and how to apply them to re-imaging the employee lifecycle.
 
You will leave the workshop know how to:
 
  • Use design thinking to transform the employee experience
  • Understand an employee experience map
  • Create an employee experience map

Katie Augsburger, Partner
Future Work Design


Speakers
avatar for Katie Augsburger

Katie Augsburger

Partner, Future Work Design
Katie has over 15 years of experience creating and implementing successful human resources programs. She specializes in company-wide compensation programs, leadership development, equity and inclusion work, performance management and on-boarding programs. Most recently Katie was... Read More →


Tuesday October 9, 2018 1:45pm - 3:45pm PDT
The Marker San Francisco 501 Geary St, San Francisco, CA 94102, USA