Aligning HR & Internal Communications to Boost the Employee... has ended

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General Session Case Study [clear filter]
Wednesday, October 10

9:15am PDT

Techniques for Reaching a Dispersed, Diverse Workforce by Creating Culture Ambassadors - Columbia Distributing
How do you engage 3,500 employees when they’re spread across 13 branches and only 40 percent receive company email? Hear first-hand how Columbia Distributing drove culture and communication through their front line (not the corner office!) and new technologies that can be adopted by anyone…millennial or not!
This session will offer tips on engaging a dispersed, diverse workforce, including how to:
  • Create an engaging, thriving culture even in the most geographically dispersed corporate structures
  • Learn why there are more benefits to creating Culture Ambassadors on your front line versus your executive team
  • Launch a new communication method designed for a nomadic and millennial-dense workforce…and why posters still get the job done, too.
Hannah Nishimoto, Manager of Employee Engagement & Culture
Columbia Distributing 
Lindsi Taylor, Director of Corporate Communications
Columbia Distributing  

avatar for Hannah Nishimoto

Hannah Nishimoto

Manager of Employee Experience & Culture, Columbia Distributing
Hannah Nishimoto is Manager of Employee Engagement & Culture at Columbia Distributing, the largest beverage distributor in the Pacific Northwest and the fourth largest in the nation. Hannah joined Columbia in 2013 and describes her role as “corporate cheerleader”. She has formed... Read More →
avatar for Lindsi Taylor

Lindsi Taylor

Director of Corporate Communications, Columbia Distributing
  Lindsi Taylor is Director of Corporate Communications at Columbia Distributing, the largest beverage distributor in the Pacific Northwest and the fourth largest in the U.S. Lindsi joined Columbia in 2014 and has spent a total of 17 years in strategic communications roles throughout... Read More →

Wednesday October 10, 2018 9:15am - 9:50am PDT
The Marker San Francisco 501 Geary St, San Francisco, CA 94102, USA

9:50am PDT

Unite Departments to Create a Culture Shift Surrounding a New Employee Giving Campaign - Exeter Health Resources
As a non-profit organization, Exeter Hospital in Exeter, New Hampshire, depends on donations to help offer valuable programs and services to patients. But opposition to requesting giving from employees limited opportunities to expand fundraising goals.
Learn how Exeter’s Human Resources, Internal Communications and Advancement Office joined forces to create a new employee giving campaign – “United in Wellness” -- that not only exceeded its fundraising goal but shifted culture and won executive buy-in from senior leadership – including its CEO.
Discover strategies to inspire leaders and motivate employees, including how to:
  • Create win-win partnerships among different departments within your organization
  • Understand the importance of powerful storytelling to create culture change
  • Find innovative ways to partner with departments to reach a common goal
  • Engage your workforce in a company-wide campaign
Lisa Karakostas, Manager of Employee Communication
Exeter Health Resources

avatar for Lisa Karakostas

Lisa Karakostas

Manager, Employee Communication, Exeter Health Resources
Manager, Employee Communication, Exeter Health ResourcesLisa Karakostas is the Manager of Employee Communication for Exeter Health Resources, a health care system on the New Hampshire Seacoast. Last May, Exeter Health Resources announced plans to affiliate with Massachusetts General... Read More →

Wednesday October 10, 2018 9:50am - 10:25am PDT
The Marker San Francisco 501 Geary St, San Francisco, CA 94102, USA

10:45am PDT

The Heart of Hiring Employees to Help Nurture Your Organization's Culture - Southwest Airlines
Southwest Airlines has successfully built an award-winning reputation in its culture to build a dynamic workforce that creatively serves its customers. Values encouraged for employees include striving to be the best, treating others with respect and being a passionate team player. These character traits translate into the Southwest Way or Warrior Spirit, Servant’s Heart and a FUN-LUVing attitude.
So, what does that mean and how to find it in others? Learn how your employees can help to nurture your organization’s culture and help it to grow and how it all begins with hiring the right person, including how to:
  • Take your time hiring to make sure you hire the right person
  • Start developing strong values through engaged employees
  • Be a fanatic about hiring for culture
  • Use storytelling and technology to be more transparent about roles to potential candidates
Greg Muccio, Director, Talent Acquisition
Southwest Airlines

avatar for Greg Muccio

Greg Muccio

Director, Talent Acquisition, Southwest Airlines
Greg Muccio is the Senior Manager of Talent Acquisition for Southwest Airlines. He is responsible for leading Southwest's Talent Acquisition Teams, employment branding and hiring strategy. This includes 14 Teams consisting of more than 100 leaders, recruiters, specialists, analysts... Read More →

Wednesday October 10, 2018 10:45am - 11:20am PDT
The Marker San Francisco 501 Geary St, San Francisco, CA 94102, USA

2:15pm PDT

Why so Serious? How to Make Hr Communications More Engaging and Fun - Fitbit
HR often gets a bad rap for being the enforcer of rules, the policy police and the most “un-fun” department within any company. We all know this isn’t true.
Gain some practical ideas as to how you can go about getting more eyes on your HR communications by making them a little more fun in ways that won’t detract from the importance of your message, but rather attract more attention in positive ways and better engage employees—think bright, bold infographics or short, fun videos and having fun with communications whenever possible. Yes, even boring, old insurance-related communications.
Find out tips on how to think outside of the box to add a boost to your employee experience through:
  • Creating a network of motivated employees wanting to know more about your company
  • Driving powerful storytelling through quick videos with a message
  • Growing a strong culture by making HR communications fun 
J.D. Norton, Director, Internal Communications Manager

avatar for J.D. Norton

J.D. Norton

Director, Internal Communications Manager, Fitbit
During his 15+ year career in employee engagement/internal communications, J.D. has touched all facets of the employee experience. This includes leading employee events and rewards programs for eBay’s North America Support Operations, as well as creating both the employee and community... Read More →

Wednesday October 10, 2018 2:15pm - 2:50pm PDT
The Marker San Francisco 501 Geary St, San Francisco, CA 94102, USA

3:10pm PDT

Build an Intranet That Works as a Powerful Internal Communications Tool That Bridges the Gap Between Communications, HR, and Senior Leadership - Barton Malow & Habanero Consulting
With employees nationwide and a large remote workforce, Barton Malow’s network needed an innovative internal communications strategy to keep employees empowered and motivated, to reach the company’s goal of doubling efficiency by 2024.
To achieve results quickly and effectively, Barton Malow chose an intranet platform to turn its old intranet into a powerful internal communications tool to bridge the gap between internal communications, HR and senior leadership.
Learn how you too can revamp your existing intranet into a powerful employee collaboration tool, including how to:
  • Create a long-term partnership with HR that ensures the teams speak the same language and can effectively collaborate
  • Use employee experience design principles on a tight timeline
  • Develop empathy and understanding of the needs, goals, perspectives, and values of  your organization
  • Ensure the right problems are being solved
  • Encourage co-create across the organization
  • Deliver an intranet that goes beyond news and benefits and includes: social sharing and commenting, a personal directory where remote and diverse workforce can easily connect, ongoing updates and engagement
  • Measures your success through the right metrics
Anna Cangialosi, Content Manager
Barton Malow Company

Meghan Armstrong, User Experience Consultant
Habanero Consulting

avatar for Meghan Armstrong

Meghan Armstrong

User Experience Consultant, Habanero Consulting Group
Meghan Armstrong works to create exceptional, intuitive, and engaging user interfaces for Habanero Consulting Group portal solutions. She investigates design strategies and works with project teams to create collaborative sketches that fulfill the goals of stakeholders and end-users. Throughout... Read More →
avatar for Anna Cangialosi

Anna Cangialosi

Content Manager, Barton Malow Company
Anna Cangialosi is a Content Manager with Barton Malow Company. She works with various departments, leadership, and communities within Barton Malow to create and implement quality communications and materials using various media applications. Anna engages employees and builds relationships... Read More →

Wednesday October 10, 2018 3:10pm - 3:45pm PDT
The Marker San Francisco 501 Geary St, San Francisco, CA 94102, USA

3:45pm PDT

Building an Internal Communications and Employee Engagement Strategy to Help a Start-up, Grow Up - Blend
Preparing for a year of rapid growth from 170 employees to more than 300 employees, Blend invested in Internal Communications and Employee Experience to support the growth. By first assessing the needs of the company it was discovered that the overarching goal was to drive engagement, productivity and connection. These were areas that Blend hadn’t focused on yet, so Blend addressed them through the lenses of effective communication, educating its workforce, trust in leadership and building an engaged culture.
Learn first-hand how Blend improved their employee experience and find out how to:
  • Create one team with the same goals (everyone who touched the employee experience was on the same team -- internal comms, employee experience, facilities)
  • Develop and implement a CEO Engagement Strategy
  • Roll out a scalable monthly all-hands (instead of a weekly Engineering-focused stand-up)
  • Create a recognition program (top-down and peer-to-peer)
  • Measure employee satisfaction (through bi-weekly engagement pulse surveys)
Laney Erokan, Employee Experience Manager

avatar for Laney Erokan

Laney Erokan

Employee Experience Lead, Blend
Laney Erokan is the Employee Experience Lead at Blend. In her role she oversees the Internal Communications, Employee Experience, and Facilities functions. She and her team provide high-level strategy and operational support across the organization, partnering with leadership to set, execute... Read More →

Wednesday October 10, 2018 3:45pm - 4:20pm PDT
The Marker San Francisco 501 Geary St, San Francisco, CA 94102, USA
Thursday, October 11

8:30am PDT

Day One Recap + Chairperson's Address: Putting Your People First, Developing Effective Employee Communications - led by Vignette
The workforce is changing. It’s more digital, more global, diverse, and social-savvy. HR & internal communications must become a leader in the digital organization, leading by example to develop digital workplaces and digital workforces. Learn how to identify, select and implement technologies that power employee experiences or transform your business.

Mike Lepis, Creative Director & Partner
Conference Facilitator

avatar for Mike Lepis

Mike Lepis

Founder and Creative Director, Vignette
As a Creative Director, Mike is responsible for developing insights and mapping them to the creative solutions that drive employee engagement for Vignette’s clients. Early in his career, Mike worked for both consumer marketing and internal communication divisions at Nike. In event... Read More →

Thursday October 11, 2018 8:30am - 9:15am PDT
The Marker San Francisco 501 Geary St, San Francisco, CA 94102, USA

9:15am PDT

Your Voice, Your Ideas, Your Stories: Allowing Your Employees’ Stories Drive a Culture of Innovation - Northwell Health
Northwell Health is hyper focused on creating world-class experiences for our team members and our patients. In 2016, the organization went through a rebranding that quickly highlighted the need to appropriately describe its internal brand to align with its external brand.
Through the development of the employee value proposition, it was apparent that to drive the employee and the patient experience and the internal and external brands, it needed to leverage the ideas of its employees.
By highlighting the stories of employees’ solutions via story telling platforms, innovation contests and front-line solution sessions, Northwell Health is more poised to design extraordinary experiences through:
  • Reinforcing the need for employees’ voices to be represented throughout all cultural elements
  • Harnessing the power and ideas of employees can quickly drive and sustain organizational results
  • Building a culture of innovation can be done through storytelling
David Gill, Assistant Vice President, Employee Experience 
Northwell Health

avatar for David Gill

David Gill

AVP, Employee Experience, Northwell Health
David Gill is the Assistant Vice President, Employee Experience with Northwell Health in the New York Metropolitan area. Within this role, David champions workforce engagement by working to improve employees’ experiences from attraction to retirement. David has responsibility for... Read More →

Thursday October 11, 2018 9:15am - 9:50am PDT
The Marker San Francisco 501 Geary St, San Francisco, CA 94102, USA

10:50am PDT

Interactive Session : Discussing Your Biggest Internal & HR Challenges

Thursday October 11, 2018 10:50am - 11:25am PDT
The Marker San Francisco 501 Geary St, San Francisco, CA 94102, USA

12:20pm PDT

Lessons from a Fortune "100 Best Companies": How to Ensure That Your Employee Experience Supports the Customer Experience - Adobe
You’ve probably heard that happy employees create happy customers. But how does that adage apply across a global company of knowledge workers? And how do you make all those people “happy”?

Adobe employees are changing the world through digital experiences. Delivering on this promise requires a highly engaged global workforce aligned with business and customer objectives.
Learn how Adobe has created the world-class employee experience that has landed them on “100 best companies” lists from Fortune, Glassdoor Best Places to Work, LinkedIn 2018 Top Companies and Working Mother through:
  • Adobe Work & Life: a holistic approach to physical, emotional and financial wellbeing
  • Adobe For All: a global commitment to inclusion, with innovative programs that support women, families, underrepresented minorities, LGBTQ+ and employees of all backgrounds
  • An integrated global benefits, wellbeing and communication teams, aided by expert external partners
Discover how to create employee experiences that support customer experiences, including how to: 
  • Find out what employees really want and need to feel supported
  • Connect Employee Experience programs to business objectives
  • Master the corporate matrix critical to the success of your efforts

Marina Gonzalez, Senior Manager, Customer + Employee Experience Communications 

Mary Gilhooly, Senior Global Wellbeing Manager

avatar for Mary Gilhooly

Mary Gilhooly

Senior Global Wellbeing Manager, Adobe
avatar for Marina Gonzalez

Marina Gonzalez

Senior Manager, Customer & Employee Experience Communications, Adobe
Marina has been at Adobe for three years and is responsible for building strong partnerships across Adobe's Customer & Employee Experience organization and delivering strategic counsel to drive unified, compelling communications that support the employee experience. Prior to Adobe... Read More →

Thursday October 11, 2018 12:20pm - 12:55pm PDT
The Marker San Francisco 501 Geary St, San Francisco, CA 94102, USA