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Tuesday, October 9 • 10:15am - 12:15pm
Workshop B: The Art & Science of Driving Action: Behavioral Economics to Enhance the Effectiveness of Your Internal Communications - led by Benz Communications

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Are your Human Resources and Internal Communications driving the level of engagement you’re seeking as an organization? If the answer is “no,” then maybe it’s time to apply some simple techniques from behavioral economics to enhance the effectiveness of your communications.
Drawing on research from leading behavioral scientists, you’ll discover how to overcome the barriers to engagement by applying several behavioral principles to your communications. Leave this workshop with a blueprint for incorporating these principles into your overall strategy, so employees will be compelled to take actions that are in their best interest.
This hands-on workshop will guide you through key steps behind behavioral economics, including ways to:
  • Review key behavioral-economics principles on what motivates people to take actions
  • Provide actionable insights for driving employee engagement
  • Identify simple ways these principles can be applied to your internal communications
  • Examine real-world stories on how these principles are being applied
  • Gain the skills to convert concepts into practical solutions for your company
Lindsay Kohler, Senior Consultant
Benz Communications

avatar for Lindsay Kohler

Lindsay Kohler

Senior Consultant, Benz Communications
Lindsay has been in benefits communications for more than a decade and is currently pursuing a MSc in Behavioral Science from the London School of Economics. Since joining Benz Communications in early 2013, she has supported employee engagement efforts for some of Silicon Valley's... Read More →

Tuesday October 9, 2018 10:15am - 12:15pm PDT
The Marker San Francisco 501 Geary St, San Francisco, CA 94102, USA

Attendees (2)