Internal communications and HR teams struggle with low readership. Multiple studies conducted by global firms have confirmed the direct relationship between poor communications and poor corporate performance. More than 50 percent of all internal communication isn’t read. Why is this happening and what can you do to increase readership, demonstrate the value of a strong internal communications program and support better corporate performance?
In this workshop, you'll identify the causes of low readership and provide solutions that will increase readership by 35 percent, including how to:
- Identify the main causes of low internal communications readership
- Understand and analyze employee behavior and preferences on current readership trends
- Gain support of senior management for new and innovative approaches
- Increase internal communications impact, readership, and effectiveness today
Rob Drasin,
PresidentTrident Communications LLC
